Customer Profitability Benchmarking Association
The Customer Profitability Benchmarking Association (CPBA) brings together customer profitability professionals from a variety of companies. CPBA conducts benchmarking studies to identify practices that improve the effectiveness of customer profitability activities.
To identify "Best in Class" customer relationship management business processes, which, when implemented, will lead member companies to exceptional performance.
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This service is provided by The Benchmarking Network, Inc., an international resource for business process research and metrics. We lead studies with over 140,000 process leaders in over 65 countries. We provide benchmarking training and research to individual companies, professional and trade associations, and industry and process based groups. Since 1992, our over 300 benchmarking studies have spanned virtually all processes and industries to identify measures and collect data.
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TBN Mission
The Benchmarking Network, Inc. is an international resource for business process research and metrics. We lead studies with over 140,000 process leaders in over 165 countries. We provide benchmarking training and research to individual companies, professional and trade associations, and industry and process based groups. Since 1992, our over 300 benchmarking studies have spanned virtually all processes and industries to identify measures and collect data to identify best practices including:
- Leading individual and groups of organizations in face to face benchmarking efforts;
- Creating Benchmarking databases to support benchmarking efforts;
- Forming associations to share benchmarking information; and
- Conducting sessions and writing books and papers on benchmarking topics.