Customer Profitability Benchmarking Association

The Customer Profitability Benchmarking Association (CPBA) brings together customer profitability professionals from a variety of companies. CPBA conducts benchmarking studies to identify practices that improve the effectiveness of customer profitability activities.

To identify "Best in Class" customer relationship management business processes, which, when implemented, will lead member companies to exceptional performance.

Top 10 Avoidable
Benchmarking Mistakes

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Top 10 Benchmarking Mistakes White Paper